Privacy Policy

Information on the processing of personal data

In accordance with Article 13 of the Regulation DJ Baltics SIA provide the following information:

1. Identity and contact details of the controllers of the processing of personal data

The data controllers that process personal data obtained through the website, each within the scope of its own processing, are:

DJ Baltics SIA., registered office at Braslas iela 15, Riga, LV-1084,
E-mail: danjohn@danjohnlatvia.com,

2. Type of personal data processed

Access to the website does not require registration. However, there are sections that require registration or the use of a username and password (for example, to register on the Site) or services that require you to provide information (for example, to contact us, subscribe to newsletters, etc.).

In addition, to ensure the normal and efficient browsing and use of the website, DJ Baltics SIA collects some personal data of users related to their connection and browsing on the website. For data collected through the use of cookies, please also refer to section 10 below on profiling tools.

Where necessary, companies will obtain the user's specific consent for the relevant use of the data.

The following is an example of the types of data collected through the website:

• Identification data: name, address, etc;
• Contact: home address, email address, phone number;
• Connection data: IP address, device number/ID, internet connection and provider details, equipment used to access websites, browsing history and other technical or usage information;
• Interest and preference data: details of your purchases (e.g. number, value and types of purchases), products placed in your shopping basket, etc;
• Transaction data: credit card number, tax code, VAT, etc.

3. Optional provision of personal data

Some of the personal data requested on the website, such as name, telephone number and email address, may be marked as "required" (e.g. indicated by an asterisk (*)) because they are necessary to access the website services you wish to use (for example, if you place an order). If the data marked as "required" is not provided, companies will not be able to provide the requested service (e.g. if the user does not provide his/her email address, DJ Baltics SIA will not be able to send the newsletter). Not providing data marked as "optional" will have no consequences.

Users are obliged to provide only personal data on the website that relates to themselves. Where personal data of third parties is provided, users must declare and acknowledge that they have obtained the consent of the third parties concerned to process that personal data on behalf of the companies or other data controllers.

4. Purpose and legal basis for processing personal data

User data is collected and processed in order to use, manage and update the website, as well as to provide services and presentations to users. The specific purposes for which the data is used are set out in this paragraph.

(a) Registration on the website
Users' personal data will be processed in order to enable registration on the website, the creation of a personal account and access to sections and benefits for registered users (e.g. faster purchases, viewing purchase history, etc.). Users' email address may also be used to send notifications related to the use of the site's features (e.g. confirmation of registration, invitation to update credentials, etc.).
Such processing does not require the consent of users, as it is necessary for the performance of the contract between users and DJ Baltics SIA (Article 6(1)(b)).

(b) E-commerce
When you make a purchase on the website, your personal data will be processed to:

• complete the sales process and fulfil the contract between the parties (e.g. payment processing, delivery and/or returns)
• meet legal obligations (e.g. tax, accounting and record-keeping)
• manage services directly related to sales (e.g. information requests, use of customer support, sending order confirmations)
• protect contractual rights, including in legal proceedings

Such processing does not require the consent of users as it is necessary for the performance of the contract and compliance with legal obligations (Article 6(1)(b) and (c)) and for the protection of the legitimate interests of the company (Article 6(1)(f)).

Payment processing is handled by the payment platform makecommerce.lv, Therefore, our company transfers the personal data necessary for the execution of payments to the owner of the platform, Maksekeskus AS.

(c) "Contact us" function
Data provided via the "Contact Us" form or by email, telephone or other means will be processed in order to respond to user requests and/or provide information.
Such processing does not require the consent of users as it is necessary for the performance of a contract or for prior measures (Article 6(1)(b) of the Regulation).

With the consent of users, data will also be processed for the following purposes:

(d) Marketing

• Providing information on promotions, sales and initiatives through automated and non-automated means such as newsletters, emails, phone calls, text messages, instant messages, social media posts, etc;
• If the user subscribes newsletters, he will receive commercial notifications to the email address provided during registration.

Such processing requires the consent of users (Article 6(1)(a) of the Regulation).

(e) Interest analysis
Analysing user data (including browsing data) to learn about their shopping interests and preferences, improve company offers and personalise communications.
Such processing requires the consent of users.

(f) Geolocation ("Shop Finder" function)
With geolocation cookies DJ Baltics SIA detects the user's location to show the nearest Dan John brand stores.
Such processing requires the consent of users.

Consent to purposes (d), (e) and (f) is optional and its absence will not affect registration on the website, purchases or the company's communication with the user.

Users may withdraw their consent at any time by accessing the personal area of the website, by changing their settings or by contacting customer service (danjohn@danjohnlatvia.com).

5. Method of treatment

The processing of users' personal data is carried out by means of electronic data storage, in compliance with the applicable regulations and always ensuring the security and confidentiality of the data to prevent unauthorised disclosure, use, alteration or destruction. All information collected is transmitted over a secure connection to prevent eavesdropping from the outside.

If the user consents to processing for analytical purposes, DJ Baltics SIA will use the information collected (such as age and source data) to study the interests and preferences of the data subject, to improve offers and to personalize communications. All data and preference analysis processes will not be carried out using solely automated methods, but will always involve the intervention and evaluation of a duly authorised natural person.

6. Recipients of personal data

Users' data will be made known (limited to their respective areas of competence) to personnel authorised by companies in accordance with Article 29 of the Regulation.

In accordance with the purposes set out in this report, users' personal data may be disclosed to the following third parties:

Target audience

(a) (b) (i) Public authorities, national and administrative bodies, public and public supervisory bodies; (ii) Banks and credit institutions; (iii) Legal, tax and accounting advisors; (iv) The company responsible for managing the company's information systems; (v) Companies entrusted with the management of functionality services related to the payment of purchases; (vi) companies responsible for product delivery; (vii) companies providing services that are contractual to manage the relationship (e.g. providers of e-commerce platforms); (viii) companies DJ Baltics SIA that provide accounting, administrative, tax and management monitoring services.

(c) (i) a company responsible for the management of the Company's information systems; (ii) companies that provide services that are contractual to manage the relationship (e.g. e-commerce platform providers); (iii) companies DJ Baltics SIA that provide accounting, administrative, tax and management oversight services.

(d) (i) the Company responsible for managing the Company's information systems; (ii) DJ Baltics Ltd., which provides services related to the management of the Site; (iii) companies that provide services related to marketing activities (e.g. commercial communication platform providers) and analysis (e.g. software providers).

(e) Email addresses may be temporarily distributed - in encrypted and protected form - on social networks (e.g. Facebook, Instagram, etc.) to allow users subscribed to social networks to view news or advertising related to "Dan John".

(f) (i) the company responsible for managing the company's information systems; (ii) companies providing services related to the operation of the Store Locator functionality (e.g. providers of geolocation cookies such as Web Geo Services).

Where necessary, undertakings shall have de-registered recipients of users' personal data as data processors in accordance with Article 28. A list of all data processors may be requested by sending a message to the contact details provided in this Privacy Policy.

Users' personal data will never be disclosed.

7. Transfers to non-EU countries:

In order to ensure the proper and efficient operation of the Site, users' personal data may be transferred to countries outside the European Union, including the United States.

The data transfer will take place in full compliance with the safeguards, measures and rights set out in the privacy regulations. With a simple request, the user can obtain more information about the transfer of his/her data and the safeguards designed to protect it.

8. Storage period

User data will be stored for as long as is necessary to fulfil the purposes set out in paragraph 4 of the Privacy Policy and to comply with the consents provided. After the retention period, the data will be destroyed or made anonymous.

Specific data will be stored according to the table below.

Storage period

(a) Data will be stored for the entire registration period on the Site. After 5 years of complete account inactivity, the data will be deleted.

(b) The data will be kept for as long as necessary to manage and complete the sales process and thereafter to fulfil legal obligations in connection with the contractual relationship. In any event, users' personal data will not be retained for more than 10 years after the termination of the contractual relationship (except where it is necessary to retain the data during legal proceedings relating to a contract between the parties).

(c) The data will be stored for as long as necessary to properly process the user's message and/or request. In any event, users' personal data will not be retained for more than 5 years after receipt of a request for information.

(d) The data will be processed throughout the subscription period to the update and/or newsletter service, in full compliance with the consent given by the user, without prejudice to the possibility of withdrawing consent at any time.

(e) Specific data relating to users' purchase information will be processed for marketing or analytical purposes for a maximum period of 48 and 36 months respectively from the date of registration.

(f) DJ Baltics SIA does not distribute personal data and contact details or store the user's location data when used to show the user the nearest outlets.

9. Links to other sites

This Privacy Policy applies only to the Site www.danjohn.en and does not apply to other websites that the user may visit via links. Companies cannot be held responsible for personal data provided by users to external parties or to any websites linked to this website.

10. Profiling and/or personalisation tools

DJ Baltics shall not carry out any advertising and/or promotional communication activities without the prior express consent of the user.

The website uses "cookies", both technical (i.e. to facilitate browsing and use of the website) and profiling (i.e. to analyse users and their behaviour and preferences, and to obtain personalised advertising).

For a detailed explanation of the cookies used on the website and how to disable them, we encourage users to read our Cookie Policy.

11. Rights of the data subject

By contacting DJ Baltics SIA customer service or by sending an e-mail danjohn@danjohnlatvia.com, the user may at any time exercise, in respect of DJ Baltics SIA, the rights set out in Articles 15 to 22 of the Regulation, including the right to know what data we process, how and for what purposes we use it, to modify or delete the data provided, to request the restriction of the use of the data, and to request the receipt or transfer of data, without prejudice to the possibility at any time to withdraw and/or modify any processing consent that the user may have provided.

In addition, the user can always object to the processing of his/her data for marketing or preference analysis purposes.

In the event of the exercise of any of the rights provided for in the Regulation, the controller reserves the right to verify the identity of the user by requesting a photocopy of the identification document in order to prove the legitimacy of the request. Once the identity has been verified, the photocopy received will be immediately destroyed.

12. Complaint to the regulatory authority

If a user considers that his or her data processing infringes the provisions of the Regulation, he or she may always lodge a complaint with the Data Protection Authority or with the Data Protection Authority of the country where he or she resides, works or where the alleged infringement took place.

13. Review

The Companies reserve the right, at their sole discretion, to revise, amend or simply update this Privacy Policy in whole or in part in any manner and/or at any time without prior notice, taking into account changes in data protection laws or regulations. Changes and updates to the Privacy Policy will be notified to users as soon as they are adopted and will be binding once they are posted on the Site. Therefore, we kindly invite users to regularly visit the "Privacy" section of the Site to check for the publication of the most recent and updated Privacy Policy.